09 September 2014
That’s because a group of concerned citizens, disturbed by the tumultuous local politics of 2012 and 2013 and the resulting “negative press” for Fluvanna, decided to flip the tables and do something positive.
“In one of our Focus on Fluvanna’s Future meetings last year,” said the group’s co-founder, Bill Sullivan, “we were discussing how great Fluvanna is and how it’s a shame that we haven’t been able to promote all that we love about our county. This is when we came up with the idea of a contest that not only engages the entire community, but highlights those positives and helps rebuild the pride we all have in Fluvanna.”
And so the Market Fluvanna campaign was born. Various county leaders jumped on board with the idea, which ties neatly into one of the strategic initiatives the Board of Supervisors developed earlier this year of strengthening community partnerships, with a specific emphasis on creating a “This is Fluvanna County” video.
A video? Emergency Services Coordinator Cheryl Wilkins, who is heading up the county side of Market Fluvanna, explained that “the goal for this campaign is to produce materials the county can use in future marketing efforts… It is a way to get community members further invested in describing and celebrating what we value about our community.”
Right now there are two initiatives under the Market Fluvanna umbrella.
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