Fluvanna County launches new tourism campaign

Find Fluvanna; Find Your Flow

Press Release

The Fluvanna County Economic Development Office is launching a new campaign, “Find Fluvanna. Find Your Flow.,” to highlight exciting adventures conveniently located in the heart of Virginia. 

The campaign aims to draw visitors into the sights, sounds, and hidden gems nestled throughout the county. Whether it’s agribusiness, art, history, or outdoor activities, Fluvanna County is the perfect place for visitors to find their flow, while still feeling the familiar comfort of a small-town community.

“Fluvanna County has great attractions that make it an intriguing travel destination for people interested in a number of different activities,” said Director of Economic Development Jennifer Schmack. “But we needed a centralized way to connect and communicate that information to potential visitors. Thanks to this grant-funded opportunity, we are able to bring it all together in an attractive and compelling way to highlight tourism opportunities in our community.”

Fluvanna is home to three rivers including the James, Rivanna, and Hardware, all perfect for kayaking and fishing. There are also plenty of activities for those who prefer to stay on dry land, such as disc golf in Pleasant Grove Park and a renowned golf course at Lake Monticello. Nature lovers can immerse themselves in the beauty of the great outdoors on the many miles of hiking, biking, and horseback riding trails at Pleasant Grove Park, that are bursting with native flora and fauna. History buffs can take a deep dive into the rich history of Fluvanna while strolling the Village of Palmyra Walking Tour, featuring original and restored buildings. For a more immersive experience, the Farm Heritage Museum at Pleasant Grove Park and the Old Stone Jail Museum and the Historic Courthouse in the Village of Palmyra offer first-hand experience of Fluvanna’s past.

Agribusiness has played an important role in shaping Fluvanna’s character and there is much for the whole family to appreciate. Whether it’s relaxing with a glass of Virginia wine at one of the county’s award-winning wineries, picking fruit straight from the source, or stocking up on seasonal produce at farm stands and farmer’s markets, there are many ways to experience the local flavors.

A variety of art, across a wide range of media, made by the passionate artisans of Fluvanna, can be found through the county. Art enthusiasts can support the local artists through the programming of the Fluvanna Arts Council, the quarterly Arts Festival in the Village of Palmyra, the annual Studio Tour in October, and by frequenting the many shops and boutiques open year-round. 

“A vibrant tourism industry is critical to sustaining the county’s revenue and economic development as it encourages the growth of small businesses—the heart of any small community,” Schmack added.  “We are proudly committed to supporting the local businesses that help to make Fluvanna County one of the best destinations around.”

This initial foundational tourism campaign is funded by a grant from the Virginia Tourism Corporation with funds designated for Fluvanna County from the American Rescue Plan Act (ARPA). Elements include a logo and brand kit, a dedicated website, social media channels, visitor guides, and other marketing materials. 

To find your flow and learn more about Fluvanna County tourism, visit

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