Fluvanna recognized as Destination Marketing Organization

Will boost tourism, local businesses

Press Release

Virginia Tourism Corporation (VTC) has officially approved Fluvanna County as a recognized Destination Marketing Organization (DMO). 

This designation follows a dedicated effort led by the Economic Development Office, which submitted the petition after receiving unanimous support from the Fluvanna County Board of Supervisors. As an official DMO, Fluvanna County will now have enhanced capabilities to promote its unique attractions, natural beauty, and rural heritage on a larger scale. 

This recognition allows the county to access state resources, funding, and collaborative marketing initiatives aimed at boosting tourism and economic development. 

Chris Fairchild, chair of the Fluvanna County Board of Supervisors, expressed his enthusiasm, stating, “This is a tremendous opportunity for Fluvanna County. Our new DMO status will enable us to attract more visitors, stimulate local businesses, and highlight the unique charm and history of our area. We are excited about the positive impact this will have on our community.” “We are thrilled to have Fluvanna County recognized as an official DMO by the Virginia Tourism Corporation,” said Jennifer Schmack, Director of Economic Development. “This designation marks a significant milestone in our efforts to showcase the wonderful experiences Fluvanna has to offer and to drive tourism growth in our community.” 

President & CEO of Virginia Tourism Corporation (VTC), Rita McClenny, expressed her excitement and support for this new venture: “We are delighted to welcome Fluvanna County into the fold of Virginia’s vibrant tourism community. The establishment of a Destination Marketing Organization (DMO) is a testament to the county’s commitment to showcase and expand its tourism assets. An official DMO will undoubtedly enhance Fluvanna County’s ability to attract visitors, boost local businesses, and contribute to the overall economic growth of the region. VTC looks forward to working alongside and supporting this new DMO through its initial launch and beyond.” 

Becky Nave, director of Destination Development & Advocacy of Virginia Tourism Corporation echoed these sentiments: “The creation of a DMO in Fluvanna County will play a crucial role in developing and implementing marketing strategies that highlight the area’s diverse tourism offerings. VTC was thrilled to approve the request to establish this brand new DMO. This significant milestone marks a new chapter in promoting the county’s authentic and memorable experiences to visitors far and wide.”

 With the official DMO status, Fluvanna County can now participate in VTC’s statewide marketing campaigns, apply for grants, and collaborate with other DMOs to enhance regional tourism. This collaborative effort is expected to increase visitor numbers, stimulate local businesses, and contribute to the overall prosperity of the county. Fluvanna County invites visitors to explore its scenic landscapes, rich history, and welcoming community. With the new DMO designation, the county is poised to become a prominent destination in Virginia’s tourism landscape. 

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